Do you struggle with getting more leads? Your posts don’t convert? I orchestrated a workflow for LinkedIn and optionally for email marketing that brings you real clients: personalized, AI-based enrichment and smart marketing automation, authentic branding in your own voice and content that book more qualified sales meetings.
Sense. Learn. Automate. is my working principle. Sense the right people and the right moment with the right tools, learn what matters about each lead, and automate outreach and follow-ups through structured workflows, always in your own voice. Automation exists to help you scale, not to make your communication robotic: every message is written for one individual, so every touchpoint stays personal, relevant and human. You reach more leads, keep your authentic voice and fill your calendar with qualified sales meetings.
Identify the right contacts and buying signals: people who are interested in your brand, in services like yours, or who engage with your competitors. I source them across the web and LinkedIn with market-leading tools such as Clay and Sales Navigator.
Understand your target group and each individual lead, and apply the right data enrichment, so that every message is personal and relevant.
Run AI-supported outreach and follow-ups through structured workflows built on enriched data and personalization, so you book more meetings without living in your inbox.
A funnel only works when marketing and sales work together. Inbound marketing makes people come to you: a profile that converts, posts and steady visibility. Outbound lead generation goes to the companies you target: account-based enrichment, buyer signals and hyper-personalized messages, sent as a workflow on LinkedIn or by email and followed up with the goal of a call. The two work best together: a prospect may notice your content first and then receive your message, or the other way around. What matters is the personal contact, while your content continuously builds your credibility as an expert in your field. Both end in the same place, a booked meeting, and I can take over the sales calls too. That is why marketing and sales need the same goals, the same data and regular feedback.
Smart, hands-on B2B marketing for small teams who do everything themselves.
Personalized, signal-based outreach and follow-up, done for you.
From €700 / monthFounder-led content, ghostwriting and profile optimization.
From €200 / monthEnd-to-end social media, content, ads and email for startups.
From €25 / hourIndependent AI advice that turns shop-floor data into OEE gains.
AdvisoryI build done-for-you, signal-based LinkedIn lead generation flows with Clay and Sales Navigator, so you reach your ideal clients with 1-to-1 personalization at scale. You get qualified B2B leads and more booked meetings, without living in your inbox.
An automated, high-converting LinkedIn flow that builds a predictable sales pipeline from high-quality leads who are ready to buy.
I take care of the whole lead generation process from start to finish.
Deep research and hyper-personalized messaging get replies.
I target specific buying signals, not just broad job titles, so you book meetings with people who need your service now.
Precise, data-driven lead sourcing.
This is for B2B founders, agencies and sales teams who are:
I handle the heavy lifting to get your lead generation running fast.
I identify your ideal buyers with exact buying triggers and intent signals, not just broad job titles.
I pull verified LinkedIn prospects and enrich the data to find a unique personalization hook for every lead.
I write tailored multi-step sequences that start real conversations, and I handle the replies that come in.
I connect the tools and launch with strict sending limits to keep your LinkedIn account safe.
I keep tuning the system based on data to bring warm leads to your inbox.
I take over the demo and sales calls to present your solution, so you only join when a lead is ready to buy.
A starting point, so you know what to expect. The final price depends on your goals and volume.
Tell me what you need and I’ll send an exact quote after a short intro call.
Strategy: data enrichment with leading Amazon marketing tools, to write hyper-personalized messages based on each brand’s Amazon ranking, including a recent dip in star ratings or negative reviews on their flagship products.
Result: hyper-targeted recovery sequences with specific feedback reached a 35% reply rate and 2 high-ticket consulting demos booked per week.
Yes. I focus on high-quality, targeted personalization instead of spammy volume, which keeps your account well within LinkedIn’s safety limits.
I usually launch the campaign within the first 2 weeks. After that you can expect the first replies and connections within 48 hours.
LinkedIn lead generation starts from €700 per month. The final price depends on your goals and volume, and on whether I also handle the replies and book the demos. See pricing and FAQ.
I optimize your LinkedIn profile and create high-quality, strategic founder-led content in your voice. It raises your visibility, builds industry authority and turns profile views into inbound leads.
Your name and ideas in front of thousands of decision-makers every week.
Insightful content positions you as the go-to expert in your industry, which makes sales calls much easier.
By sharing value consistently, you train your ideal clients to come to you when they are ready to buy.
A steady presence, so your prospects think of you first.
This is for entrepreneurs, CEOs and B2B experts who:
We define your unique angle, content pillars and tone of voice, so every post sounds exactly like you.
In quick interviews, or by repurposing your existing thoughts and podcasts, I extract your expertise and turn it into engaging LinkedIn text posts, carousels and articles.
I don’t just hand you a Google Doc. I optimize formatting, hooks and the posting schedule, so your target audience actually sees it.
A starting point, so you know what to expect. The final price depends on how often you want to post.
Tell me what you need and I’ll send an exact quote.
“I worked with Melinda on my LinkedIn posts for several months and was highly satisfied. She quickly adapted to my structure, style and topics, and the onboarding effort was surprisingly minimal. Working with her was consistently reliable and pleasant: Melinda was very attentive, easy to reach, and often responded faster than I expected. I would particularly like to highlight her proactive approach. Whenever she needed input or hadn’t heard from me in a while, she followed up in a very pleasant and unobtrusive way, often directly providing concrete solutions. As a result, my own workload was minimal. The quality of the work was consistently good, and she met my requirements perfectly. Overall, it was a very professional, structured and forward-thinking collaboration that I highly recommend.”
“Working with Melinda was a pleasure. Melinda is reliable and dedicated to her work. In fact it is her passion, and one can feel it by the results she delivers. To me, Melinda will remain in our pool of freelancers. Couldn’t imagine anyone better.”
Absolutely. You always have 100% control over your personal brand. I send you the content batch in advance, so you can review it, request tweaks or give the final green light before anything goes live on your profile.
We start with a brief kickoff call to understand your goals, target audience and core topics (your content pillars). After that I only need occasional input from you, like a quick voice note on WhatsApp, a short chat or a link to an article you found interesting, to keep the content fresh and relevant.
It starts from €200 per month. The final price depends on how many posts you want per month and whether you add engagement. See pricing and FAQ.
Building the online presence of a German cybersecurity startup from the ground up.
I support Cyber Shield, a cybersecurity startup from Germany, in building their online presence from the ground up. That includes writing SEO-friendly website copy, creating regular LinkedIn content, and setting up a clear and consistent B2B newsletter flow. The goal: make complex cybersecurity topics easier to understand and more relatable, especially for a B2B audience.
I also helped define their corporate identity, set up their LinkedIn presence, and shaped the brand’s overall tone and visual style. On top of that, I take care of promoting webinars and digital campaigns, and I organized their presence at major industry events like the Cybersecurity Summit and it-sa, ensuring their brand stood out to boost visibility and attract the right leads both online and offline.
This project is a great example of how I help B2B tech companies turn their ideas into content that builds trust, grows reach, generates leads, and supports long-term growth.
Trade fair presence and campaign visuals for it-sa Expo&Congress in Nuremberg (Hall 9, Stand 138) and the Cybersecurity Summit, created together with partner Cyble.
A selection of the LinkedIn posts I created for Cyber Shield: making complex cybersecurity topics easier to understand.
Automotive software marketing case study: BEAM MY CAR, a go-to-market built from day one for an automotive SaaS startup.
For BEAM MY CAR, an automotive software startup, I led the entire marketing strategy from day one, building everything from the ground up.
I created the brand identity, wrote SEO-optimized website content, set up lead generation funnels, and launched their social media presence. To drive immediate conversions and build long-term relationships, I also managed highly targeted Google Ads and set up automated newsletter campaigns to nurture incoming leads.
The goal: turn zero visibility into real traction. Within just six months, BEAM MY CAR reached the #1 position on Google (according to SEMrush) for its main industry keyword, thanks to a clear, content-driven SEO strategy.
This project highlights my ability to build a scalable marketing engine: aligning brand, content, paid acquisition, and lead generation to drive rapid growth. Everything was designed to attract, engage, and convert – and it worked.
A short product video for BEAM MY CAR’s AI assistant, which helps vehicle transfer companies create and plan jobs.
A selection of the LinkedIn posts I created for BEAM MY CAR: a guide, the growth phases and customer numbers.
AI on the floor is an AI advisory built especially for manufacturers. It helps your team manage its data better, find the right AI tool for the job, and turn that into real OEE gains.
It starts with what is already in your systems, from sensor data to downtime, changeovers and quality rejects, and focuses on the right tool for the right action.
Built on deep shop-floor expertise and battle-tested deployments. Practical domain knowledge delivers measurable results, not theoretical promises.
What operators and shift leads know but nobody has written down. The AI builds on that knowledge instead of replacing it.
Solutions the whole plant can run and maintain, so efficiency at work keeps growing.
Independent advice on what is worth building, buying or skipping.
Every recommendation is tied to what matters on the floor: less downtime, faster changeovers and fewer quality rejects.
Overall equipment effectiveness (OEE) is lost to stops, slow cycles and scrap. AI on the floor looks at the data behind those losses in your plant:
What your machines already record
Stops and what causes them
Time lost between runs
Scrap and rework
The result you measure
It is independent guidance on where AI makes sense in your plant. Together we look at your data, pick the right AI tool for the right action, and turn it into measurable OEE gains.
OEE is lost to downtime, changeovers, slow running and quality rejects. AI helps when it is applied to the data your systems already collect on exactly these losses, so the team can act on them.
No. The approach is built on tribal knowledge, what operators and shift leads know but nobody has written down. The AI builds on that knowledge instead of replacing it.
The starting point is what is already in your systems. Together we decide what is worth adding, if anything.
Most agencies hide their prices. Here are mine, plus answers to the questions I hear most.
Monthly, done for you
From €700 / monthSee the LinkedIn lead generation service →
Monthly, done for you
From €200 / monthSee the personal branding service →
Hourly rate, monthly retainer
From €25 / hourSee the social media service →
It starts from €700 per month and includes lead research, sequences, active automation, daily inbox monitoring and CRM integration. If you also want me to answer the messages and book the demos, that is added depending on volume. Many providers do not publish prices; I do.
LinkedIn personal branding and ghostwriting start from €200 per month for around 8 posts. The final price depends on how often you want to post and whether you add engagement.
A freelancer works directly with you: faster decisions, your voice and lower overhead. An agency suits larger teams that need many people at once.
Yes, when it is personalized and based on buying signals. Generic templates get ignored.
No. I’m a freelancer, so you work with me directly instead of an account manager. That is the difference between a LinkedIn outreach agency and a specialist.
Ideas turned into content that builds trust, reach and leads. A short look at how I help B2B companies grow their online presence, from SEO copy and LinkedIn content to newsletters, events and campaigns.
SEO website copy, regular LinkedIn content, a B2B newsletter flow, corporate identity, webinar promotion, and event presence at the Cybersecurity Summit and it-sa.
Read the case studyGo-to-market, SEO, Google Ads, lead funnels and newsletters built from day one. #1 on Google for the main industry keyword within six months.
Read the case studyThe best clients I have worked with, and what they say about working together.
“Working with Melinda was a pleasure. Melinda is reliable and dedicated to her work. In fact it is her passion, and one can feel it by the results she delivers. To me, Melinda will remain in our pool of freelancers. Couldn’t imagine anyone better.”
“Working with Melinda is not only fun but also extremely enriching. Her versatility and impressive LinkedIn expertise make her a valuable support at every stage, whether it is webinar preparation, managing posts or creating content. With her keen eye for detail and creative ideas, she always brings a breath of fresh air to every project.”
“Melinda is a true all-rounder in marketing. Whether it’s LinkedIn, lead generation, or newsletters, she not only brings creative ideas but also implements them in a structured and goal-oriented way. Texts, visuals, campaigns: everything from one source, always with a focus on the bigger picture.”
I’m Melinda, a freelance B2B marketing specialist based in Spain. I work mainly with companies in Germany and the DACH region, and with clients worldwide. For 5 years I have been a freelance marketing partner, mainly for B2B companies and with B2C experience as well, from the first idea to launch.
Looking for a freelance marketer who acts as your fractional marketing partner? I have worked with tech and automotive startups, SaaS companies, cybersecurity experts, coaches, B2C retail brands and artists. My work covers brand identity, SEO website copy, LinkedIn and social media content, newsletters and email marketing, lead generation funnels, events and campaigns, and paid ads on Google Ads and Meta Ads. What ties it together is storytelling that feels real.
I am passionate about innovation and technology, and I use them to build intelligent marketing automation: AI agents, lead signals, data enrichment and structured workflows. At the same time, I reject generic, machine-sounding content. Automation and AI should never replace authenticity. Every message and post is written to sound like a real person, so you scale your reach while staying true to your own voice.
Today I focus on LinkedIn lead generation for B2B companies: personalized outreach, signal-based data enrichment and content that turn profile views into qualified leads. I also offer LinkedIn personal branding and ghostwriting and social media management and digital marketing.
Tell me where you're stuck. Let's turn LinkedIn into your best lead source.
Email me WhatsApp me LinkedIn+34 602 37 99 85 · [email protected]
Name:
Melinda Varga
Address:
38612 Spain
Contact:
Email: [email protected]
Phone: +34 602 37 99 85
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Melinda Varga
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Social media management and digital marketing for startups
You don’t need an agency. You need someone who gets your brand, and makes it visible. I provide end-to-end social media management and B2B digital marketing support that feels like having an in-house expert. I grow your audience, manage your community and drive real sales.
What you get
Full ownership of your digital presence: your social channels and your email list become active, engaged and profitable communities that sound like your brand.
Zero agency overhead
You pay for actual creative work and strategy, not for office space or account managers.
One cohesive voice
From a LinkedIn post to a TikTok video to your weekly newsletter, your brand voice stays consistent.
Agile and fast
You work directly with me, so we can pivot, jump on trends and launch campaigns in days, not weeks.
Genuine connection
I don’t just schedule posts. I manage your community and build real relationships with your audience.
Is this for you?
This is for founders, e-commerce brands and B2B companies who are:
A 360° digital marketing ecosystem
All managed by one trusted expert.
Community management
Active, genuine engagement and community building across LinkedIn, Instagram, YouTube, TikTok, Facebook and X.
Content creation
Scroll-stopping visuals and short-form video editing (Reels, TikToks, Shorts), tailored to each platform’s algorithm.
Ghostwriting
I capture your voice to write compelling posts, threads and thought-leadership articles.
Social selling
I turn passive followers into active leads through strategic DM conversations and relationship building.
Paid ad campaigns
I set up, test and optimize targeted ads on Google Ads and Meta Ads for the highest return on your ad spend.
Newsletter and email marketing
Engaging weekly newsletters and automated email flows that nurture your audience and drive direct sales.
Pricing
Hourly rate
Flexible support without rigid packages.
Whether you want me to take over your Instagram and TikTok, or you need a full-stack marketer for ads, emails and social selling, we build a monthly retainer based strictly on the deliverables you need.
FAQ
Why should I hire you instead of a digital marketing agency?
Agencies often hand your account down to junior staff or interns, which leads to generic content and slow communication. With me you get a direct partner: I strategize, create and engage myself. It is faster, more authentic and much more cost-effective.
Can we focus on just one or two platforms?
Absolutely. I recommend dominating one or two platforms first (for example LinkedIn and an email newsletter, or Instagram and TikTok) before spreading your brand too thin. We find out where your target audience is and focus our energy there.
How do we communicate and share tasks?
I fit into your existing workflow. Slack, WhatsApp or email for quick day-to-day communication, and tools like Trello, Notion or ClickUp to organize and track tasks transparently.